Commercials were once an expensive ploy to get many people to see a singular message about a product or service. Today, they can be inexpensively produced and reach millions of people in a matter of minutes.
Historically Black colleges and universities are progressively using the web to position their missions and students for a global audience. Here are five schools effectively using web media to expand their brands and grab attention.
They aren’t all traditional or contemporary commercials, but have gained traction over the months and years as iconic images representing the HBCU experience.